Do you know the three core issues of foreign trade construction?

                  Time: 2019-06-18

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                  Do you know the three core issues of foreign trade construction?

                    Faced with the numerous opportunities and challenges of the Internet, traditional enterprises need to transform, and they need to build their own websites to carry out marketing and promotion in the network. Especially for foreign trade enterprises, it is very necessary to establish a foreign trade website. So how should a foreign trade company build a station and what kind of website to build? Today, the foreign trade promotion Xiaobian will discuss with you the three core issues of foreign trade construction.

                    First, the positioning of corporate websites

                    The most basic element of the positioning of a corporate website is to echo the original positioning of the enterprise. In terms of product positioning, the company has already had a good grasp of the audience, selling points, and product image of the company in the original marketing ideas. However, in the process of transforming to the Internet, they often feel overwhelmed, but simply pursue the high-end atmosphere of the website. At this time, companies need to be soberly aware that the beauty of the web ? is important, but its core is still selling its own products. The high-end pursuit of blind pursuit is not necessarily the customer's needs and likes.

                    When the company is positioning the website, it must be linked with its own traditional marketing product ideas, and the selling point of the product can be conveyed to the consumers through the website design as quickly and most effectively, which can be promoted. In addition, we must know that the traffic on the Internet is very large, but each consumer has a small amount of time left for a website. This means that the website attracts consumers through the images in the webpage in a short period of time, thereby achieving retention. The purpose of the consumer. Therefore, the positioning of the website needs to be considered based on product characteristics, consumer habits, and demand-based website design.

                    Second, the design elements in the website design

                    The appearance of H5 makes the animation effect of the webpage dazzling and diverse. The design of many well-known domestic websites is very pleasant to browse. It has a good visual browsing experience. How do these websites do it? From the perspective of website design, we need to start with the design elements of the website, such as website navigation. The importance of this is self-evident. For this important website element, when designing the guide link, you need to carefully prepare the classified link system. It is necessary to add the most important part of the website and the content that the user cares about to the website. In the navigation bar, the user experience of the website will be doubled.

                    In addition, we must also consider the optimization of the website code, the appropriate selection of the server space capacity, the choice of the main color of the website and so on. In short, each user likes a website style with clear structure, rich content and clear regulations, which can find the information he wants to know in the shortest time, without being disturbed by too much visual pollution.

                    Third, the promotion of the website

                    Website optimization is a crucial step for enterprises. However, many companies lack knowledge of website optimization and promotion, and often go to two extremes. After the website is built, they will wait for customers to come to the door or invest a lot of money. Do blind promotion. Both of them are not advisable. We must know that the cost of construction is much lower than that of a physical store, but the promotion cost of the website is not lower than that of a physical store, and the difficulty is relative to the physical store. Bigger. Remember not to ignore it, nor to blindly promote it, according to the actual situation of the enterprise and the targeted investment promotion plan of the consumer group.

                    In the promotion and optimization of daily websites, the content of the website is updated in a timely manner, and there must be regularity. For example, the content of the website is updated on Wednesdays and Fridays every week. The search engine gives a high weight to the regular website, and there is The content of the article, preferably original, will also increase the weight of the site. Appropriately adding some high-quality external links, you can exchange links with related industry websites, which is also a good way to increase the weight.